Snapshot
Your team already knows decision-makers at potential clients.
We show you who, where, and how to reach them.
For B2B companies of 20 to 300 people
Snapshot shows which of your target companies you can already reach through which colleagues.
Snapshot is the first module of Relationship OS, and a product in its own right: you can stop here, or build on it later.
- Built in Europe
- Data stored in the EU
- GDPR compliant
Up to 5 LinkedIn networks, all separate.Matched against your target companies.The warm route to each decision-maker.
Why start here
Most lead generation reaches out to people who don’t know you.
We don’t.
Some go direct, some go through a friend of a friend. Snapshot starts with the decision-makers who already know someone on your team.
Compare side by side
| Cold outreach | Introductions | Snapshot | |
|---|---|---|---|
| Who you contact | People on a bought or scraped list | People your contacts know | Decision-makers at your target companies |
| Do they know you? | ✕No | ~No, but they know the person who introduces you | ✓Yes, they already know someone on your team |
| Where the trust comes from | You have to earn it from zero | Borrowed from the person who introduces you | Your team’s own relationships |
| What it asks of your network | Nothing | A favour for every introduction | No favours. You decide whom to contact, and when |
| What it takes to start | A list, a message and a sending tool | Someone willing to make the introduction | Up to 5 LinkedIn exports and 7 questions |
Cold outreach
- Who you contactPeople on a bought or scraped list
- Do they know you?No
- Where the trust comes fromYou have to earn it from zero
- What it asks of your networkNothing
- What it takes to startA list, a message and a sending tool
Introductions
- Who you contactPeople your contacts know
- Do they know you?No, but they know the person who introduces you
- Where the trust comes fromBorrowed from the person who introduces you
- What it asks of your networkA favour for every introduction
- What it takes to startSomeone willing to make the introduction
Snapshot
- Who you contactDecision-makers at your target companies
- Do they know you?Yes, they already know someone on your team
- Where the trust comes fromYour team’s own relationships
- What it asks of your networkNo favours. You decide whom to contact, and when
- What it takes to startUp to 5 LinkedIn exports and 7 questions
What a Snapshot finds
From thousands of contacts to the companies you can win
An example from our sample Snapshot. Three people, 8,420 LinkedIn connections, matched against one target definition:
What the 238 means
238 companies where one of you already knows the person who decides. Instead of asking who you know at your dream client, you see every company where you already know someone. See the full sample
What we need from you
Two things, and very little of your time
Up to 5
LinkedIn connection exports
How it works
From the people whose networks matter most, usually founders, partners or senior sales people. LinkedIn sends each person a file of their connections; they forward it to us. We show you how, step by step.
7
Questions about your target
See the 7 questions
Your answers are the yardstick: every number in your Snapshot counts only the companies that fit them.
- What do you sell?
- In which markets?
- In which segments?
- To companies of what size?
- Who decides the purchase?
- What is your situation, and why now?
- What does a perfect-fit client look like?
What you get
Your Snapshot, on a private page made for your team
Delivered on a password-protected page that only your team can open, with a PDF version to share internally and a spreadsheet that stays with you.
01How far your network reaches
Every target market on a map, how many companies you reach in each, and which of you owns which market.
02The companies that fit your target
How many of your connections work at companies that match your definition, and at how many you know a decision-maker.
03The full list of target companies
Every company where one of you knows a decision-maker, with names, LinkedIn profiles and who knows whom. Filter it by market or person, or download it.
04Our reading of the numbers
Key person risks, surprising markets and segments, and what your target definition leaves out.
05A plan for your first 30 days
Which accounts to open first, who leads them, and how to restart old relationships without asking for anything.
06A readout call
30 minutes with us to walk through the results, correct the inputs and agree on the next steps.
See it before you buy
Open a full sample Snapshot
This is what a client receives. The company, the people and every number in the sample are made up, but the page works exactly like the real one.
Open the sample
Who builds your Snapshot
Software does the counting. A person does the thinking.
How we build it
Your exports are only the raw material. Our data engine enriches every contact with company data, such as size, industry and country, identifies the decision-makers, merges the exports, removes duplicates and matches every contact against your target. Then I read the results myself, write what we would do and your 30-day plan, and walk your team through it in the readout call.
It takes a few days, so there is time for that careful read.
Péter Kovács, founder of NetworkSmith, former co-founder of the Global Startup Awards and IseeQ
How it works
From exports to a plan
Private by default
Your Snapshot lives on a password-protected page. Only your team gets the password.
Your data stays yours
We use the exports only to build your Snapshot, and delete them 30 days after the readout call.
Yours to export
Download the company list as a CSV, the page as a PDF, and the full spreadsheet. They stay with you after we delete ours.
People, not just software
Every Snapshot is read and explained by us, in a call with your team.
Questions
Before you ask
How do we export our LinkedIn connections?
Each person requests a copy of their data in LinkedIn’s settings and selects their connections. LinkedIn sends them a file, which they forward to us. We send step-by-step instructions, and it takes a few minutes of their time.
Will our contacts notice anything?
No. Exporting your connections does not notify anyone, and we never contact anyone in your network. Whom you reach out to, and when, is your decision.
Who sees our data?
Your data is stored in the EU, in Germany, and processed only to build your Snapshot. The full list of our data processors is part of the agreement you sign. Your results live on a password-protected page that only your team can open, and we delete your exports 30 days after the readout call.
Why up to 5 people?
In most B2B companies, a handful of people hold the relationships that matter: founders, partners, senior sales people. Five networks are usually enough to see where you stand. If you need more, tell us and we will look at it together.
What if we find fewer companies than we hoped?
That is a finding too, and a useful one before you spend on outreach. In the readout call we look at why: whether the target definition is too narrow, or whose network is missing from the picture.
Is it just our LinkedIn exports?
The exports are all we ask from you, but they are only the starting point. A LinkedIn export holds little more than a name, a company and a job title. Our data engine enriches every contact with company data, such as size, industry and country, and identifies who is a decision-maker. That is what makes it possible to match your network against your target. Where a contact cannot be enriched, your Snapshot says so, in the section on what we could not see.
How long does it take?
Your private page is ready a few days after we receive the exports and the questionnaire. The readout call follows once you have had a look.
What happens after the readout?
You can act on it yourself, with the list and the 30-day plan. Or you can build on it with the next modules of Relationship OS. Snapshot is a product in its own right, so there is no obligation either way.
Ready when you are
Find out who you can already reach.
Request a 30-minute call and we will walk you through the process and the questionnaire.
Introductory price
990EUR*
*For up to 4,000 LinkedIn connections across all profiles combined, each contact counted once. For larger networks, we agree the price before we start.