WHY SOME STARTUPS SELL, AND OTHERS DON’T?

This panel brings together three seasoned sales leaders: Petra, Zeynep, and Christian, who have spent decades helping tech startups scale across Europe, the US, and Asia. From building predictable revenue engines to designing first sales motions and coaching founders through their earliest customer deals, they’ve seen the patterns, the pitfalls, and the breakthroughs.

In this honest, uplifting, and deeply practical discussion, they’ll explore what actually moves the needle in early-stage B2B sales, how:

• founders can sell with confidence (and why they often underestimate their own ability),
• to spot the difference between “interest” and a real pipeline,
• to avoid hiring sales too early or too fast,
• to turn global networks and data-driven GTM into momentum,
• and to build a sales motion that works even before you have a sales team.

The goal: to inspire founders, sales leaders, and innovators to take ownership of their commercial journey, and leave with clarity, confidence, and a few “aha!” moments they can apply immediately.

A conversation about sales, but more importantly, about turning potential into progress.

BONUS: Free 25-Minute Office Hours with Christian

Need clarity on your sales motion or stuck in endless “maybe later” conversations?

Christian is opening a limited number of 25-minute office hour slots between 13.00 – 16.00h, for founders who want direct, no-nonsense feedback. With years of experience building and scaling sales teams across Europe and the US, he’s known for cutting through the noise fast, spotting what’s missing, what’s working, and what you should do next.

Whether you’re refining your first outreach, validating your ICP, or trying to turn interest into revenue, this is your chance to get sharp, practical advice from someone who has helped dozens of startups build real commercial momentum.

First come, first served — book your slot and get unstuck.

PANELISTS